Marketing leadership and strategy for companies that want to win
If growth has plateaued, your marketing team lacks direction, or it’s unclear how marketing campaigns contribute to revenue, you need a Fractional Chief Marketing Officer (CMO).
I partner with B2B wellness and tech SMBs to turn scattered marketing into clear priorities, smart strategy and KPIs that drive revenue.
20 years of marketing expertise working with Fortune 500 and startup companies
Proven framework and operating processes to turn marketing into a growth engine
Grit, passion and drive for results - your success is my success
I can show you what that looks like in 20 minutes.
Here’s how I transform scattered marketing into a growth engine
Dive into your business goals, expectations and current marketing efforts. Identify gaps, risks and quick wins.
Create marketing goals that ladder up to company objectives and develop a marketing strategy that is focused and impactful.
Create standard operating procedures, dashboards and AI integration to improve employee productivity.
Lead and mentor the marketing team to keep everyone engaged and results-oriented.
Measure results and optimize programs continually, to improve return on investment.
20+ Years of Fortune 500 and Startup Expertise Added to Your Team, Instantly
465%
startup revenue growth over four years
#5
on the Inc. 5000 list of Fastest-Growing Private Companies
30%
boost in customer acquisition
137%
increase in marketing-qualified sales leads
My Services
Fractional CMO
As your Fractional CMO, I act as your marketing executive - developing strategy and go-to-market plans, leading your team, overseeing campaigns and driving measurable results. As part of this, I create scalable processes and embed AI tools to turn your marketing into a growth engine.
Go-to-Market Intensive
My Go-to-Market Intensive program is a focused, six-week engagement for companies launching a new product or entering a new market. I deliver a complete positioning framework, messaging and 90-day marketing plan to ensure your team can launch with confidence and momentum.
Senior Advisor
As your Marketing Advisor, I provide tailored strategic marketing insights and advice. This engagement offers high-level guidance, actionable recommendations, and comprehensive strategy review to help your team execute effectively and accelerate sustainable growth.
Why Work With Me
-
Expertise you need
Don’t leave your business’s marketing strategy in the hands of inexperienced marketers. Accelerate your growth with 20+ years of marketing know-how, startup experience and a proven track record.
-
Cost you can afford
You don’t need a full-time CMO or an expensive agency. As your part-time CMO, I deliver the leadership, insights and reporting you need, at a cost you can afford, so you can reinvest into your business.
-
Measurable results
Every initiative is tied to clear goals and KPIs. I take full ownership over the marketing department, ensuring every dollar is tracked, optimized and driving real business impact to maximize profitability and growth.
Resources
-
![A group of five people practicing yoga or meditation in a studio with potted plants, sitting on yoga mats facing a woman leading the session.]()
How Health & Wellness Companies Can Build a Scalable Marketing Strategy
Discover how health & wellness businesses can build a scalable marketing strategy that attracts clients, saves time and drives growth.
-
![A person working on a marketing strategy diagram on white paper, with a computer keyboard, small potted plant, colorful paper clips, a compass, and a notepad nearby.]()
Why Growing Companies Waste Money on Marketing (and How to Avoid It)
Growth stage SMBs move fast. New hires, new campaigns, investor updates—it never stops. And somewhere in all that chaos, marketing becomes the easiest place to throw money and hope for results. Sound familiar? Learn the top 5 mistakes businesses make, and what to do instead.
-
![Business meeting with three professionals looking at a whiteboard with business goals written on it, including growth, profit, customers, and marketing.]()
What is a Fractional CMO (and do you really need one)?
Not sure if your marketing is helping the bottom line? A fractional CMO brings structure, strategy, and leadership—without the cost of a full-time executive. Here’s how to know if it’s the right move for your company.
-
![A spiral-bound marketing playbook with charts and graphs on the cover, placed on a wooden desk next to a black pen and a silver laptop.]()
From “Random Acts of Marketing” to Prioritized Efforts Tied to Business Goals
Transitioning marketing from reactive and scattered to a strategic, focused department contributing to company goals.
-
![A man and a woman shake hands in a professional office setting, smiling at each other.]()
How a Startup Saved Its Biggest Customer
The company’s biggest customer—responsible for the majority of revenue—was thinking about cutting their licensing contract to save costs. By validating the consumer benefits and creating brand value through research, we convinced a major customer to stay.
-
![Two men in a business meeting discussing strategy with a presentation screen displaying charts and graphs.]()
Why Betting on One Customer is a Losing Game
DescWhen a major customer threatened to leave, a strategic pivot helped this startup gain 8 new clients and build a stronger foundation for growth.ription goes here
