Big growth goals. Tiny marketing team.
Marketing is a critical investment for B2B tech companies, but most waste ~25% of their marketing dollars chasing tactics instead of building the foundation. Stop wasting monery on ineffective marketing.
As a Fractional Chief Marketing Officer (CMO), I help B2B tech companies fix their marketing foundation by creating killer strategy and focus, with relentless drive for results tied to revenue.
What I Bring to the Table
20+ years of marketing experience working with Fortune 500 and startup organizations
Proven frameworks, AI expertise, and operating processes to turn marketing into a revenue driver
Brutal honesty, strong opinions, and occasional dad jokes
Do You Need a Fractional CMO?
If you say “yes” to three or more of these, you’re ready for real marketing leadership.
Marketing feels scattered, reactive, or always behind
Your messaging sounds like everyone else in your category
Pipeline feels unpredictable and hard to forecast
No one owns marketing strategy or accountibility
Growth has plateaued despite investing in marketing
You need experienced leadership but can’t afford a full-time CMO
My Fractional CMO Approach
Start by digging into your business goals, expectations, and current marketing efforts. From there, identify the gaps, risks, and quick wins that can drive immediate impact.
Set clear marketing goals that connect directly to your company’s objectives, and build a focused, high-impact strategy to reach them.
Establish standard operating procedures, dashboards, and smart AI tools to boost productivity and efficiency.
Lead and mentor the marketing team to keep everyone aligned, motivated, and delivering results.
Track performance continuously and refine programs to maximize ROI over time.
Who I Work With
I partner with B2B tech companies that have a small but talented marketing team — usually two or three people — and no senior marketing leader. You’ve got plenty of activity happening (content, campaigns, social), but you need strategic direction to turn that effort into predictable pipeline growth.
20+ Years of Fortune 500 and Startup Expertise Added to Your Team, Instantly
465%
startup revenue growth over 4 years
#5
on the Inc. 5000 list of Fastest-Growing Private Companies
30%
boost in customer acquisition
137%
increase in marketing leads
My Services
Fractional CMO
As your Fractional Chief Marketing Officer, I act as your marketing executive - developing strategy and go-to-market plans, leading your team, overseeing campaigns, and driving measurable results. As part of this, I create scalable systems and integrate AI tools to turn your marketing into a growth engine.
Go-to-Market Intensive
This focused six-week program is designed for companies launching a new product or entering a new market. You’ll get a full positioning framework, messaging strategy, and a 90-day marketing plan so your team can launch with confidence and momentum.
Senior Advisor
As your Marketing Advisor, I provide strategic insight and practical guidance tailored to your goals. This engagement focuses on high-level direction, clear recommendations, and in-depth strategy reviews to help your team execute effectively and build sustainable growth.
Why Work With Me
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Expertise you need
Don’t leave your product’s story and growth strategy in the hands of inexperienced marketers. Accelerate your growth with 20+ years of marketing know-how, startup experience, and a proven track record.
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Cost you can afford
You don’t need a full-time CMO or an expensive agency. As your part-time CMO, I deliver the leadership, insights and reporting you need, at a cost you can afford, so you can reinvest into your business.
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Measurable results
Every initiative is tied to clear goals and KPIs. I take full ownership over the marketing department, ensuring every dollar is tracked, optimized and driving real business impact to maximize profitability and growth.
Resources
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![A group of four people in a business meeting, with one man standing and pointing to a whiteboard labeled 'Marketing Plan' filled with sticky notes.]()
From Fire Drills to Focus: Building a Marketing Function That Actually Scale
When every marketing request feels urgent, strategy takes a back seat. Here’s how one B2B tech startup went from constant fire drills to a focused, scalable marketing system that finally tied activity to revenue.
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![Two professionals, a man and a woman, smiling and shaking hands in a business meeting in an office with large windows.]()
How Strategic Marketing Saved a Multi-Million-Dollar Customer
When your biggest customer starts looking for cheaper options, the pressure is real. This B2B tech startup was on the verge of losing its largest account until marketing stepped in with a data-backed strategy that turned doubt into trust and saved millions in recurring revenue.
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![Four people in a business meeting in a conference room with a growth dashboard on the wall.]()
Why Betting on One Customer is a Losing Game
When one customer makes up most of your revenue, growth feels fragile. This B2B tech startup faced that exact challenge and turned it into an opportunity to scale. Here’s how smart positioning and strategic marketing helped them reduce risk, attract new clients, and build a business that could finally grow with confidence.
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![A checklist titled 'Key Marketing Decisions for Startups' with items: Ideal Customer, Positioning, Budget, Acquisition, Content & SEO, all checked off with a black marker pen beside the paper.]()
The 5 Biggest Marketing Decisions for Tech Startups
Growing a tech startup is all about clarity — knowing who you serve, what to say, and where to focus. The right marketing decisions can turn early traction into sustainable growth. These five will help you get there.
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![Four people looking at a laptop screen with serious expressions, in a modern office.]()
Why Startups Waste Money on Marketing
Growing companies move fast. New hires, new campaigns, investor updates—it never stops. And somewhere in all that chaos, marketing becomes the easiest place to throw money and hope for results. Sound familiar? Learn the top 5 mistakes businesses make, and what to do instead.
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![Businesswoman in formal attire looking at a laptop displaying marketing and analytics charts during sunset with city skyline in the background.]()
What is a Fractional CMO?
Not sure if your marketing is helping the bottom line? A fractional CMO brings structure, strategy, and leadership—without the cost of a full-time executive. Here’s how to know if it’s the right move for your company.
